Welcome to the Augmented Reality Blog by Augmara

17 Oct 2018

10 Ways That AR is Changing Everyday Life

If you’re yet to fully understand or embrace Augmented Reality, now is probably the best time to do it. To say the future is bright for the technology would be an understatement. We show you how AR will change our everyday life significantly. Using AR to expand the real world by adding layers of digital information is still best known for its use in gaming apps like Pokemon Go, but other industries are taking advantage too. According to recent research […]

05 Sep 2018

7 Augmented Reality Use Cases for Event Marketing and Exhibitions

If you’ve got a product to showcase or services to sell, few marketing mediums are as successful as inviting your prospects to events or meet them at exhibitions. According to the Center for Exhibition Industry Research (CEIR), 92% of trade show attendees say their main reason for attending trade shows is to see new products being featured. Couple this with the fact that 81% of trade show attendees have buying authority and you have quite the combination: an audience with […]

15 Aug 2018

How These Retail Companies Grow Digital Sales by Combining Direct Mailings with Augmented Reality

In a world that’s dominated by digital, direct mail can seem old and rather boring. Why would you want to send something in the post when you can fire off an email or reach people in seconds via social media? But direct mail is far from outdated. It’s a brilliant way to connect with customers on a more personal level. And the proof is in the pudding: over 100.7 million U.S. adults made a catalog purchase in 2016. What’s more, the […]

28 Jul 2018

5 Inspiring Examples of Augmented Reality for Marketing – ready to test!

Five or six years ago you’d have been forgiven for thinking that Augmented Reality was merely a gimmick —  a fad that would pass once the newest bit of tech arrived on the scene. Yet here were are in 2018 with AR fast becoming the most powerful tool in a marketer’s arsenal. If your company is already thinking about leveraging this powerful new technology – read on – and check out our inspiring marketing examples around augmented reality.  Disclaimer: This […]

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