If you’re yet to fully understand or embrace Augmented Reality, now is probably the best time to do it. To say the future is bright for the technology would be an understatement. We show you how AR will change our everyday life significantly.
Using AR to expand the real world by adding layers of digital information is still best known for its use in gaming apps like Pokemon Go, but other industries are taking advantage too.
According to recent research by Lumus Vision, by 2025 healthcare revenue from augmented and virtual reality will reach $5.1 billion. In the same time period, engineering revenues are estimated to reach $4.7 billion, live events $4.1 billion, and real estate $2.6 billion. The tech is also expected to make a serious impact on retail, military, and education.
But what does all of this investment and revenue look like in the real world — how will it impact daily life?
We’ve picked out 10 of the most exciting advancements.
Disclaimer: This article is brought to you by Augmara. Augmara is one of the leading Swiss companies in the field of Augmented Reality. With its proprietary augmented reality CMS solution, SDK and white label mobile application, Augmara offers an efficient and user-friendly solution for marketing teams to deploy and manage Augmented Reality content.
1. Business cards
The days of business cards being used merely as a reminder of your contact details are numbered. AR has changed the game in terms of what is possible with this small piece of business collateral. By using a platform like Augmara, a business card can become a pitching tool, loaded with interactive content such as company videos, product models, and enhanced contact information that can help you win new clients.
Take a look at how this standard business card was transformed with the Augmara CMS:
2. Augmented reality driving
Many modern cars already come with an onboard ‘head-up’ display to provide GPS navigation and general driving information. Augmented Reality is taking the driving experience to a new level by projecting information onto the road ahead. AR windshield prototypes are already available and Porsche and Hyundai have invested heavily in the tech. Apple is also getting involved, having filed for a patent for an AR windshield of their own earlier this year. By superimposing directions on the road in front, as well as suggested lanes, speed and safety information, and building information, driving will become safer and more efficient.
Your eyes don’t drift to the GPS anymore, because everything is projected directly onto the street.
Augmented Reality is already being used to help doctors to “see under the skin” of patients by using computer imagery to visualize organs, bones, and muscles. This increases precision and reduces the risk and medical errors. By transforming 2D scans into 3D images on a patient’s body, the technology can be used to help doctors easily understand data and educate the patient. Better still, by equipping paramedics with AR-equipment, it can save lives in the field.
“It could have ‘push here’ [over the heart], and on the other side of the person’s chest are the instructions for what to do,” Dr. Greg Kawchuk, a professor of rehabilitation medicine at the University of Alberta, told NBC News.
4. Sports – On the golf course
Ever wondered how hard or how far you’ve hit your golf ball? Augmented Reality can provide all the information you need. In 2017, Nike patented an Augmented Reality headset that can link with a digital golf ball to help train golfers. The Daily Mail explains how the headset would work:
“The AR headset would show details about the shot with ball speed, trajectory, spin rate, and distance traveled.
“Average stroke statistics such as the amount of time it spends in the air and the average total distance traveled.
“The glasses would track the remaining distance to the pin and give club suggestions. It shows the risks that using each club would bring with it. It also shows a detailed green layout and how best to play the putt.”
The use of AR can benefit other club/racquet sports too, such as baseball, cricket or tennis. The sport of cycling can also advance in the same as driving – with headsets used to help cyclists with navigation and speed/distance data.
With AR the sporty abilities can be improved.
5. Knowledge transfer – Training materials
Imagine being able to hover your smartphone or tablet over a boiler to see the internals, along with recommended tools and video tutorials on how to repair parts? That’s what AR can do. Research shows that people who study using augmented reality perform 150% better than those using paper-based manuals. And that statistic is backed up by CISCO, which found that using AR removed the need to read instruction manuals, increasing installation accuracy by 30% and first-time installation by 90%.
Millennials are becoming tired of old-school technology in the workplace. AR appeals to their needs, improving workplace productivity and efficiency in the process.
6. Fashion – Statement T-shirts
Another nice example of how Augmented Reality in everyday life brings a significant change: the fashion. Augmented reality is already being used by fashion brands as a way to ‘try before you buy’ — giving you an idea of how you look in an item before you part with your hard-earned cash. Advancements, however, are making the technology part of the fashion.
A statement printed onto a t-shirt can be brought to life or enhanced to show different colors or patterns, completely transforming how it looks.
The t-shirt in the video below, created using the Augmara CMS, puts a unique spin on the typical fashion statement tee. But there’s no reason why the technology can’t be applied to company-branded t-shirts and used to capture attention by reps at industry events.
Let your shirt say what you think. With the Augmara CMS, simple T-shirts can become true statements.
If you’re a regular reader of this blog you’d have heard us talking about how brands are using AR in their marketing and advertising campaigns. Big names like Ikea, Pepsi, and Volkswagen have all used the technology to connect with consumers. And campaigns are only likely to get bigger and better as the technology is used in immersive billboards, shop windows, brand magazines, and exhibitions. An eye-catching billboard or poster can become so much more with AR, allowing customers to watch videos, read reviews, and make purchases simply by hovering over an image.
The Tourism Board of Guatemala and JCDecaux recently used AR to show off the sights and sounds of Guatemala in Paris Charles de Gaulle Airport, Terminal 1 with great success. Expect to see more campaigns like this in airports and shopping malls near you.
This is how you bridge the long waiting time at the airport and sell your product optimally: a classic win-win situation.
The construction and real estate industries rely on the work of architects and 3D artists to visualize how buildings and complexes will look on completion. Augmented reality can bring these drawings to life, giving investors and clients a glimpse into their future.
This is something that Baloise did recently with the help of Augmara, showing customers how the cityscape will change when the Baloise Park is completed in 2020.
Baloise Insurance will significantly change the skyline of Basel with the Baloise Park in 2020. The project can already be viewed realistically today using AR.
9. Live entertainment
2018 has already seen augmented reality used to enhance live performances. Eminem and U2 allowed fans attending their concerts to use mobile apps to enjoy a more immersive show, while sports teams such like the New York Jets, L.A. Dodgers, and Sacremento Kings have created AR games that appear on the field of play during intervals.
As fans at live events, most of us have a tendency to take out our phones to take photos or shoot video. Rather than fight it, augmented reality lets promoters embrace it.
May we introduce: The advertising poster 2.0.
10. Customer service
Augmented reality apps can be the key to solving customer problems. For example, let’s say your dryer suddenly stopped working. With an AR app, you can hold your smartphone or tablet over the dryer to visualize the inside of the product and identify all part numbers. You can then contact the customer service team from the app, explain the problem and provide the number of the broken part so that the issue is resolved quickly.
Where a solution can be provided without the need for a callout, customer service reps can provide instructions via live video. This is something done successfully by Amazon, with its Mayday button — a feature embedded into Kindle Fire tablets.
By embedding live video with the ability to easily pinpoint problems in products, we might well see the end of lengthy back and forth customer service calls and expensive engineer callouts.
Simple assistance – With AR, customer service is revolutionized and made understandable for everyone.
Augmented reality in the future of your business
As a business, now is the time to incorporate the technology into your own brand operations, from employee training to customer education to advertising. Despite the growing popularity, AR is still in its infancy in terms of what it can do and the availability of new tools like Augmara make it easier than ever to embrace to steal a march on the competition.
Don’t fall behind if in the future augmented reality is part of our everyday life and you don’t join in on time. Use Augmara to bring printed materials to life and give clients and customers an immersive experience that brings them closer to your brand. Because while AR feels fresh and new now, in a few years it’s what employees and customers will expect.